Maskay Metaverse: The First Metaverse for Emerging Artists from the Argentine NOA
An innovative proposal that transcends physical and digital boundaries, curated by Pablo Rivero
Maskay Metaverse, a pioneering project in digital art, emerges as the first metaverse created for emerging artists from the NOA (Northwest Argentina) region. Curated by Pablo Rivero, designer, artist, and founder of Maskay, this digital space explores technological possibilities from the periphery, addressing the limitations and challenges faced by artists in contexts of technological inequality.
“These works are not just images uploaded to the internet with a click,” explains Rivero. “They are part of a complex context that includes poor internet connectivity and lack of access to digitization tools like cameras, scanners, or photogrammetry. Overcoming these barriers has been our mission since 2021, providing a space for those who don’t have one in the physical world because ‘everything is already taken.’”
The metaverse was developed in collaboration with Ángeles Franco, an architect from Jujuy, who designed a space called “Lo Azul” (“The Blue”), an immersive environment symbolizing communication and transparency. In this space, artworks are not only displayed but also elevated within a thoughtfully crafted context.
The metaverse also features unique spaces such as:
The Grass-Touching Zone: An area encouraging introspection and rest, reflecting on the need for balance between intensive digital engagement and personal well-being.
“What Do We Leave Behind?” Zone: A space for reflecting on the physical objects involved in artistic production and their impact. Rivero questions, “Is it time to move toward more sustainable installations in a digital environment, avoiding unnecessary accumulation of objects in physical spaces?”
Artists Featured in Maskay Metaverse
The project showcases works from over 30 prominent artists in the region, including Martin Burgos, Alexander Gonzalez, Santiago Barceló, Rosario Brito Soler, Roman Medrano, Agustin Cansino, Manuel Garay, Andrea Canto, Lucas Carrizo Giudice, Ángeles Franco, Braian Lanfranco, Noel Ortego, Marcos Meternicht, Germán Lorenzo Robert, Luciana Robinson, Leandro del Valle Castro, Johana Juarez Montilla, María José Robles, Mariana Bravo Würschmidt, Lucía Chaile, Agustina Erazzú, Luciana Aldana Ayuso, Anahí Paz, Maria Sofía Díaz Vélez, Alejandra Sotelo, Emmanuel Cepeda, Lucio Lazarte, Máximo Duilio Rossarolli, Simulacro, Antonella Victoria Basualdo, Agustin Herrera, Nicolas Minahk, Lourdes Rivadeneyra, Matias Chaile, and Nicole Mansilla Avila.
Official Launch
The metaverse will have its formal launch on Saturday, December 14th, at 8:30 PM at Fundación Tamaño Oficio Artes y Oficios, as part of the final workshop exhibition, which includes the "Web for Artists" workshop.
Maskay: A Web3 Community with Social Impact
Maskay is a Web3 community of creators and artists from the NOA region, born from a relentless pursuit of innovation and exploration in digital art and blockchain technology. Its mission is to democratize knowledge and access to digital tools, offering opportunities for development in a region where technological, educational, and economic disparities create significant distance from the world’s urban sociocultural centers.
Maskay Metaverse is not just a digital space but a gateway to the future of art and technological inclusion in northern Argentina.